ADIDAS

"New World, New Rules"

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The world as we knew it is dead. New era is born. The concept of "sport" is mutating. The new technological era has changed the game. The new generation runs away from the old patterns to create a new world with new rules and their new esthetic.

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Director CHECHU PAJARES

Client  ADIDAS

Client - Agency SIVASDESCALZO

Creative & Production House LUNARTIC

Art Director LAURA PRIM

Dop SEBAS ROMERO

Camera Operator FERNANDO GAYESKY

Focus Puller XAVI BAILE

Cinemagraph SERGI GOMEZ

Making Of JOAN HERNANDEZ